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4 ways to get people to trust your organization

first_imgReader Sonia emailed me today to note her local paper is doing a series of exposes on charity. (Fortunately, Sonia’s organization is not in this story – nor shoud it be!) But Sonia worried this type of coverage, by raising doubt about charity in general, could hurt giving to her organization.Here’s what I told her:You want to regularly assure all of your donors and prospects that you’d never be caught up in the shenanigans exhibited by the sorry crew in the paper. You do that by how you behave, not by what you claim:1. Show how you stretch your dollars in tough times. Show how you pinch every penny to ensure that the hard-earned gifts of your supporters go to your programs and not inefficiencies. Show you’re a careful and thoughtful steward of their contributions. 2. Be specific in your appeals. What is the need? What will donor dollars achieve? Be as tangible as possible. There is a reason people love and Donors Choose. 3. Show where the donation goes. When you thank donors, are you quick about it? Are you specific about where the money went? Do you provide them with regular progress reports on the results of their donations? 4. Whenever possible, have third parties attest to your effectiveness. Make sure as much of your messaging as possible is said by donors, trusted third-parties and beneficiaries rather than just you. In short, I’d focus on living up to this list rather than lamenting the newspaper story. You don’t need people to trust charities. You need them to trust you.last_img read more

Simon Cowell Joins Cruelty Free International Global Campaign To End Dog Experiments

first_imgSimon Cowell and a team of celebrities have been photographed with their companion dogs by world renowned portrait photographer, Rankin, to launch a global campaign by Cruelty Free International to end the use of dogs in experiments.Simon Cowell by Rankin joins Cruelty Free International to end dog experimentsSimon was joined by Squiddly, Diddly and Freddie in Rankin’s London studio to tell the world that dogs do not belong in laboratories.Simon stated: “I have always loved dogs but had no idea how much happiness they would bring to my life. Squiddly, Diddly and, now, Freddie are hugely important members of my family – and even the thought of any dog being mistreated sickens me. That’s why I’m supporting Cruelty Free International – to stop dogs being used for experiments in laboratories around the world. No dog should be treated in such a way. After all, they are man’s (and woman’s) best friend.”Michelle Thew, CEO, Cruelty Free International said: “We are thrilled to have Simon’s support for our global campaign to end experiments on dogs. There are strong ethical and scientific reasons against using dogs in research. Dogs are trusting and forgiving yet they are being betrayed in their thousands by humans, the very ones they look to for affection and reassurance.”Every year, thousands of dogs suffer in cruel experiments across the world. In the US, 59,358 dogs were used in experiments in 2014. The top five states using dogs were Ohio (5,252), New Jersey (5,035), Michigan (4,694), Wisconsin (4,894) and Minnesota (3,350).Beagles are the most commonly used breed. They are mainly subjected to poisoning tests (known as toxicity testing) in which they are force fed, forced to inhale or injected with drugs and chemicals to see what dose will sicken or kill them. Even industrial chemicals and agricultural products such as pesticides and weed-killers can be tested.The Cruelty Free International campaign places the use of dogs in experiments on the global political and public agenda; raising public awareness and persuading governments, regulators and key decision-makers to end the use of dogs in testing.last_img read more