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When it’s more than a fad: Choosing social media platforms for your credit union

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Kayla Byers Kayla Byers joined brass Media, Inc in Fall 2011 as an Account & Customer Relations Manager, where she helps customers build more solid connections with young adults. She has been … Web: Details It’s undeniable that social media is a force to be reckoned with. Increasing numbers of internet users are on social media, with young adults leading the pack. But as a credit union, how do you figure out which platforms are right for you? Should you just stay with Facebook and Twitter, or should you venture beyond? The new year is an excellent time to do some research to see which of many social media platforms might be right for your brand.I call Facebook and Twitter the Dynamic Duo for a reason: Facebook has the users, Twitter has the news and customer service cred. If you’re not on either of these two, I suggest that you look into integrating them into your marketing and communication plans for 2014.You don’t need to sign up for every new social media channel that comes around. That’s what social media experts are for! But when you’re thinking of updating your social channels (which isn’t a bad idea once a year), you want to invest time into something that makes sense for you.Here are a few questions to ask yourself when thinking about adding a new social channel to your mix:1. Is it more than a passing fad?If you had asked me in 2007 if I thought Twitter was going to be a place for anything more than celebrities, I would have told you no. On the other hand, remember Chat Roulette? No? I didn’t think so.Sometimes it takes a little bit to determine what is just a fad, and what is worth investing in. Read up on expert analyses of a new platform. Just focus on the evaluations, not the hype or projections. And do your own market research: ask around to see if friends or family members are using a service.2. Is it right for your brand and audience?Remember what I said about not paying attention to the hype? That’s because hype can cloud what’s important, which is whether this channel is going to matter to your members.Are your members using the service already? Do they want to interact with you in this forum? Does it make sense for you to be in this forum, or are your goals for the forum being met elsewhere?Let me give you an example: even though plenty of us at brass Media have personal Instagram accounts and love the service, we decided as a B2B company that it wasn’t the right channel for our corporate brand because we already post pictures and videos to Facebook. However, several credit unions do use Instagram, and are building up excellent communities there.Check out this Social Media Today article on choosing the right social media platform for your goals.3. Do you have the time/resources for another platform?Obviously, before you decide to add something to your marketing mix, you need to determine whether you can actually do it. Another facet to our decision on Instagram is that it would take time away from marketing and social media that is currently working for us, and we didn’t want to sacrifice those.It isn’t worth being on a channel if you can’t maintain it. Seriously evaluate whether you have the people power necessary to create content, post it, and interact with other users regularly to build relationships.You should never jump blindly on to a new platform. Hopefully, these questions will help you decide if you’re ready to sign up for a new social media challenge.Fatemeh Fakhraie, brass Media’s Social Media & Marketing Specialist, contributed to this article. last_img read more

Report: Emma Roberts expecting first child with boyfriend Garrett Hedlund

first_imgDia Dipasupil/Getty Images(LOS ANGELES) — Actress Emma Roberts is reportedly pregnant with her first child with boyfriend Garett Hedlund.US Weekly was first to break the news about Roberts, who is the niece of actress Julia Roberts.  However, the pregnancy report remained unconfirmed until fans got it straight from the source — Roberts’ mom, Kelly Cunningham — who spilled the beans on Instagram.After a flurry of well-wishers visited her account to not only send in their congratulations, several asked Cunningham if the reports were true that her daughter was expecting, to which the excited grandma-to-be wrote back “Yes!!”  She also responded to another comment, saying she was “very excited” to become a grandmother.Cunningham has since deactivated her Instagram account.  Roberts, 29, was romantically linked to Hedlund, 35, in March 2019 after photos surfaced of the two taking a romantic stroll.Prior to their relationship, the American Horror Story star was previously engaged to her co-star Evan Peters, with whom she dated for seven years. As for Hedlund, he previously dated actress Kristen Dunst between 2012 and 2016.The couple have not issued a statement or responded to request for comment at this time.By Megan StoneCopyright © 2020, ABC Audio. All rights reserved.last_img read more

Let the festivities begin

first_imgCHRISTMAS arrived early at Pakenham Marketplace on Saturday, with an eye-catching parade featuring roller skating elves, Ben and Holly’s Little…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.last_img

Pakistan outplay Proteas in first test

first_img‘A tough tour after a long lay-off’Addressing his team’s lack of playing time together, he added: “I think we have maximised the preparation time that we have had. It’s always difficult to replicate test matches when you haven’t played one in six months. We came together after the Champions League and the guys have worked extremely hard and always knew this would be a tough tour after a long lay-off. 18 October 2013 There were some good performances, including 110 from Hashim Amla in South Africa’s first innings, and 90 from AB de Villiers in the second innings, but the batting was largely disappointing, as was the team’s bowling performance in Pakistan’s first innings. The Proteas slipped to a seven-wicket loss to Pakistan on Thursday in the first test in Abu Dhabi, bringing to an end South Africa’s 15-test unbeaten run. “I have to say that they have outplayed us, so it’s very disappointing,” captain Graeme Smith said after the game. IneffectualSouth Africa managed only 249 and 232 in their two innings, while the front-line bowlers were ineffectual in Pakistan’s big first innings of 442 with both the first and second new balls. Looking ahead to the second test, he added: “Conditions will remain the same in Dubai, maybe more bounce and spin. So they are likely to suit us. But SA have played there before too, so we need to repeat the performance.” “The positive is that we were better with the new-ball today than we were in Pakistan’s first innings. That is a big step in the right direction. After the strong opening partnership they had in the first innings it was nice to get things right.” The match exposed Smith and company’s lack of game time. They had last played a test in February, ironically against Pakistan in South Africa, which ended in victory by an innings and 18 runs and wrapped up a 3-0 series whitewash. The ruthless execution that the Proteas displayed in that series was missing for most of the test in the UAE, however.center_img “Pakistan have played well in these conditions of late,” Proteas’ captain Graeme Smith said at a post-match press conference. On a positive note, the opening pair of Dale Steyn and Vernon Philander were much sharper the second time around, but they were never going to bowl South Africa to victory with Pakistan requiring only 40 to win. When Pakistan’s captain Misbah ul-Haq smashed a six off the second last ball of the 14th over of their second innings to win the game, it put an exclamation point on a result that had been unexpected. One could not argue, though, that the Pakistani victory was not deserved. ‘Really unbelievable’For Misbah ul-Haq, victory over the world’s number one ranked team was sweet. “It’s really unbelievable and a much-needed win for us, it was a team effort and everyone contributed,” he said at the post-match presentations. “We are hurting,” Smith admitted. “The team has too much ability to make this a habit. Teams can play well, you do lose, that’s natural in sport, but the standards that we set for ourselves means that we should have the ability to bounce back. The second test starts on Wednesday, 23 October. South Africa will need to win it to avoid their first away series loss since 2006.last_img read more

Reyes to decide on Gilas final 12 on eve of deadline

first_imgThe announcement of Gilas Pilipinas’ final 12-man lineup for the Fiba World Cup qualifying will have to wait until on the eve of its game against Japan slated next Saturday in Tokyo.As it stands, the Philippines has 15 players and with naturalized player Andray Blatche taking one spot, four will have to be cut.ADVERTISEMENT MRT 7 on track for partial opening in 2021 National team coach Chot Reyes said the team hasn’t decided yet on who among the players from the pool will make it, but the remaining 15 will all make the trip to Japan on November 21.“We really don’t know yet at this point. We will make the final line up the night before the deadline is due,” Reyes told reporters during Gilas’ sendoff Saturday at Crowne Plaza Hotel in Pasig. “That means everyone here is going to go with us in Japan.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingGilas Pilipinas pool. CONTRIBUTED PHOTO/ Smart SportsPlayers present at the press conference were June Mar Fajardo, Japeth Aguilar, Raymond Almazan, Kiefer Ravena, Troy Rosario, Matthew Wright, Roger Pogoy, Mac Belo, Kevin Alas, Allein Maliksi, Carl Bryan Cruz and Gabe Norwood.Jayson Castro, Calvin Abueva and Terrence Romeo were not able to join the team in the presser but all three are going to Japan. Jordan delivers on promise: 2 Cobra choppers now in PH After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View comments Reyes to decide on Gilas final 12 on eve of deadline853 viewsSportsVentuno Web Player 4.51 “And that’s what we can promise, to come and continue to play our best and hopefully, the winning will take care of itself. we’re jut making sure that we’re putting the work in.”Sports Related Videospowered by AdSparcRead Next NBA: Westbrook says it’s his duty to make George, Anthony comfortable with Thunder MOST READ Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Blatche is expected to arrive in Manila on Saturday night. He has not donned the national colors since the 2017 Seaba Championship last May.Gilas arrived at the press conference just shortly after beating the NLEX Road Warriors in a tuneup game, 95-87.The Philippines takes on Japan on Nov. 24 at Komozawa Gymnasium before hosting Chinese Taipei three days later at Smart Araneta Coliseum.Reyes did not guarantee victories, but he said that the players have really committed themselves since training began.“And that is the most difficult sacrifice of the players here. They’ve been practicing here twice a day since November 3 and there is no assurance not one person in this lineup, in the pool that he will make it to the final 12 and yet they’ve all come in and offered to serve,” Reyes said.ADVERTISEMENT Malditas save PH from shutout Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. last_img read more